Breaking Dunbar's Number in Home Care
After building and selling Meebo, Seth Sternberg wanted his next venture to transform lives at scale. A decade later, Honor has become the world's largest in-home senior care network, delivering care to 35,000 US homes daily. In this candid conversation, Sternberg reveals how AI saved the company from near collapse in 2015 and why treating caregivers like true professionals creates better outcomes for everyone.
We cover:
🏠 How Honor grew from a "shed startup" to a $2B global care network
🤖 Why AI was the key to solving home care's scaling problem - and how they use 22 different AI models today
👥 The surprising truth about what really drives caregiver retention (hint: it's not hourly wages)
💼 Why they switched from contractors to W2 employees in the first 6 months
🔍 How "revealed preferences" help match caregivers with the right clients
🌐 The dramatic differences in home care models across countries
🚀 Their vision for expanding beyond basic care to solve food, medication and other challenges for aging adults
About our guest:
Seth Sternberg is the Co-Founder and CEO of Honor, a non-medical home care company with a mission to enable our parents to remain in their homes as they age. Prior to Honor, Seth was the Co-Founder and CEO of Meebo, which brought instant messaging to the web and reached close to half the internet population in the United States. Meebo was acquiredby Google, where Seth became a Product Director working on the Google Identity Platform, and then within GoogleX. Seth started his career with IBM’s Corporate Development group after graduating from Yale.
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