“Healthcare Right Now Is a Handmade Luxury Good”
In this episode, Zach Reitano, CEO and co-founder of the direct-to-patient healthcare company Ro, discusses the flaws in our traditional healthcare model and how Ro is innovating to make care more convenient and focused on patient goals.
We cover:
Why the current healthcare system does not incentivize building for patients.
How he ranks the priorities of cost, quality, and access.
How the healthcare system is obsessed with quality, but not equally obsessed with scaling that quality.
Why we can't equate healthcare quality and time spent, and the role of technology to increase access to the highest quality products.
About our guest:
Zach Reitano has been named Fortune’s 40 Under 40, Inc. Magazine’s 30 Under 30, Forbes’ 30 Under 30 and Business Insider’s 30 Under 40 in Healthcare. Prior to co-founding Ro, Zach was an Entrepreneur-in-Residence at Prehype, a leading venture studio in New York City, and co-founded Shout, a marketplace platform. He earned a B.A. in Economics and Creative Writing from Columbia University.
About Ro
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer telehealth, diagnostics, labs, and pharmacy services nationwide. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts. Visit Ro.co for more information.
Listen