How E-Cigarette Makers Target Youth

Public health efforts to curb teen smoking had made quite a bit of progress, until Juul and other e-cigarette brands came on the market in 2015. With a discreet form factor and tasty artificial names like “gummy bear” and “cool cucumber”, vaping has become extremely attractive to young people. In fact, research has found that between 10%-24% of high school students are addicted to nicotine. In this episode, Dr. Susan Walley, Chief of the Division of Hospital Medicine at Children's National Hospital, discusses her work developing effective healthcare and school-based interventions to reduce youth tobacco use.