The Crooked Truth About D2C Dentistry Startups
“Student debt forces dentists to make decisions out of scarcity.”
Dr. Ingrid Murra realized that dentistry needed to change when she was at her orthodontics residency program at the Harvard Dental School. Patients were confused about whether to see a dentist, orthodontist, or straighten their teeth by mail, and orthodontists had an average of $500,000-$1,000,000 of student debt.
She founded Two Front to build the Modern Orthodontic Practice through a tech-enabled services platform. Two Front empowers orthodontists to run virtual-first practices, collaborating with dentists for office space and holistic patient care.
Topics covered:
Why we treat teeth and gums separate from the rest of the body
How dentists are riddled with student debt, forcing them to make decisions out of scarcity
How the booming market for D2C clear aligners are ruining people's teeth and harming their overall health
How/if technology can improve the dentistry industry
How fee-for-service and a production mindset is harming the industry
Her thoughts on bite guards, aligners, charcoal tooth paste, and more
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